ID; $title = get_the_title( $post_id ); $url = get_permalink( $post_id ); $image = get_the_post_thumbnail_url( $post_id, 'full' ); $excerpt = wp_strip_all_tags( get_the_excerpt( $post_id ) ); $date_published = get_the_date( 'c', $post_id ); $date_modified = get_the_modified_date( 'c', $post_id ); $author_name = get_the_author_meta( 'display_name', $post->post_author ); $site_name = get_bloginfo( 'name' ); $site_url = home_url( '/' ); $schema_type = has_category( 'news', $post ) ? 'NewsArticle' : 'BlogPosting'; $schema = [ "@context" => "https://schema.org", "@type" => $schema_type, "mainEntityOfPage" => [ "@type" => "WebPage", "@id" => $url, ], "headline" => $title, "description" => $excerpt, "image" => $image ? $image : $site_url . "path-to-default-image.jpg", "author" => [ "@type" => "Person", "name" => $author_name, ], "publisher" => [ "@type" => "Organization", "name" => $site_name, "logo" => [ "@type" => "ImageObject", "url" => $site_url . "path-to-logo.png", ], ], "datePublished" => $date_published, "dateModified" => $date_modified, ]; echo ''; } add_action( 'wp_head', 'blogus_add_post_schema' );