__( '404 content', 'aino' ), 'inserter' => false, 'content' => '

' . esc_html( _x( '404 Error', 'Error code for a webpage that is not found.', 'aino' ) ) . '

' . esc_html__( 'Sorry, we can’t seem to find what you’re looking for. You\'ve landed on a URL that doesn\'t seem to exist. Maybe try a search?', 'aino' ) . '

', );